When will companies realize their overzealous approach to monetizing is driving customers away?

Storms are in the area, so I grab my phone and open the weather app on my way out the door.

I glance at the current data and tap the radar icon.

Instead of seeing the bright greens, oranges, and reds of the storm on my screen, I’m forced to wait.

For an ad.

In another language.

Thankfully, I know enough to locate the Close button. Finally, I can access the info I need.